I like the top two bottles on the right. I think they would command a higher price more efficiently because of the unique shape. As for the packaging, I like the idea of being able to see the bottle. The unique shape of a bottle can be used to help sell the product. I like the top-middle package. The design is unique and an important part is to be different from the competitors. For the box, maybe you can have a soft texture like silk or something else soft and elegant.
I find the tapered bottle in the clear plastic case would give a very high-end look and feel to the Seagram's product. The plastic would have to be substantial enough to hold up in transportation, but I think it would be a great solution.
I like the bottle that has the thick base and the narrow top. I remember that you said you were aiming to take Seagram's in a more elegant direction. You could possibly try making the cap a shot glass since the top of it has that shape anyways.
Frosted glass is always a sure sign of a more premium liquor. I'm not to sure about vertical type. I like the idea of possibly just a big "S" that is stylized with the name Seagram's underneath it. Are you re-creating the logo/wordmark? I would like to see some thumbs of that. I have a feeling that will play a big part in your bottle design.
I think that the clear cased packaging and the long slender bottle would work best for your rebrand since you are taking Seagram's image to be more elegant. The other concepts are cool (circle shot sized, etc) but you lose that sense of elegance.
I have to agree with the others - the clear plastic case has a nice look to it. The half-box looks like it would be very unstable on a shelf (which is terrible for high-end liquors). Honestly I kind of like Seagram's current bottle. It is very distinct when compared to other bottles. I think it'd be nice if you could manage to retain some of the original shape, or maybe at least their unique textured effect on the glass. On a side note - the sweet tea flavored vodka is great with lemonade (dirty arnold palmer)
I like the top two bottles on the right. I think they would command a higher price more efficiently because of the unique shape. As for the packaging, I like the idea of being able to see the bottle. The unique shape of a bottle can be used to help sell the product. I like the top-middle package. The design is unique and an important part is to be different from the competitors. For the box, maybe you can have a soft texture like silk or something else soft and elegant.
ReplyDeleteI find the tapered bottle in the clear plastic case would give a very high-end look and feel to the Seagram's product. The plastic would have to be substantial enough to hold up in transportation, but I think it would be a great solution.
ReplyDeleteI like the bottle that has the thick base and the narrow top. I remember that you said you were aiming to take Seagram's in a more elegant direction. You could possibly try making the cap a shot glass since the top of it has that shape anyways.
ReplyDeleteFrosted glass is always a sure sign of a more premium liquor. I'm not to sure about vertical type. I like the idea of possibly just a big "S" that is stylized with the name Seagram's underneath it. Are you re-creating the logo/wordmark? I would like to see some thumbs of that. I have a feeling that will play a big part in your bottle design.
I think that the clear cased packaging and the long slender bottle would work best for your rebrand since you are taking Seagram's image to be more elegant. The other concepts are cool (circle shot sized, etc) but you lose that sense of elegance.
ReplyDeleteI have to agree with the others - the clear plastic case has a nice look to it. The half-box looks like it would be very unstable on a shelf (which is terrible for high-end liquors). Honestly I kind of like Seagram's current bottle. It is very distinct when compared to other bottles. I think it'd be nice if you could manage to retain some of the original shape, or maybe at least their unique textured effect on the glass. On a side note - the sweet tea flavored vodka is great with lemonade (dirty arnold palmer)
ReplyDelete